Marketing Strategy (Feb 15 - Apr 15, 2026)

Program plan - 8 sessions, 8 weeks (1 session per week)

• Session length: ~45–60 minutes
  Written deep-dive content (+ optional additional materials) and 20–30 minute video
• Live sessions: 4 sessions, 60 minutes each (between every 2 sessions)
  Live class with instructors to discuss all your open questions
• Training simulator: all the theory will be practiced using 3 fictional brands:
  • PolarBean: Market leader - benchmark brand
  • Orbit: Mid-sized brand in the middle
  • NightShift: Niche/Cult favorite

🎯 Goal

Learn how to translate evidence-based theory into decisions that actually guide growth across Product, Price, Place, Promotion.

🔺 Features

This program is for experienced marketing practitioners who know STP and How Brands Grow, but want to put evidence-based principles into daily practice.

The core idea is simple (and slightly uncomfortable): brands don’t grow because of clever persuasion—they grow because they are easier to buy. Marketing isn’t just advertising—it’s a system.

You’ll learn to use all 4Ps—Product, Place, Price, Promotion—as levers of ease, build a one-page Ease Operating System, diagnose friction, sequence actions, and run strategy inside real organizations. We’ll also show how to shift strategy conversations from vague opinions to clear, testable decisions your team can execute.

What You'll Learn & unLearn:

⭕ Session 1: Why Marketing Lost The Plot
Discover why marketers struggle with too many tools and no shared understanding of growth. Learn why evidence beats intuition, ease matters more than persuasion, and how the 4Ps and availability principles drive real impact.

⭕ Session 2: Why Easier To Buy Wins
Explore why “easier to buy” outperforms “more persuasive.” Learn key patterns like NBD–Dirichlet, Double Jeopardy, and Duplication of Purchase, and how they reshape targeting and penetration strategies.

⭕ Session 3: Brand As Shortcut
Understand why brands matter and how they work in memory. Learn to use recognisability, fluent cues, and brand health indicators to make your brand easier to notice, anchor, and recall.

⭕ Session 4: From Personas To Situations
Swap traditional personas for real buying situations (Category Entry Points). Align them with where and how people can find you, and see how the 4Ps support or hinder availability.

⭕ Session 5: Build The Ease Operating System
Reframe the 4Ps and media planning as an Ease Operating System. Create a one-page strategy and “ease scorecard” to link product, price, place, and promotion to simpler buying.

⭕ Session 6: Find The Friction
Diagnose exactly where buyers drop out using simple metrics and shopper feedback. Identify whether issues lie in Product, Price, Place, or Promotion and know what to fix first.

⭕ Session 7: Sequence The Moves
Learn to phase marketing actions over 12–24 months. Separate foundation moves (distribution, product clarity) from amplifier moves (media, promotion) to maximize impact without wasted spend.

⭕ Session 8: Run The System Inside
Translate ease of buying into terms sales, finance, and leadership understand. Turn messy internal briefs into clear availability questions to make the Ease Operating System the default business language.

🔺 Community & Collective Intelligence

brandLingual believes that real growth today happens only through collective learning from each other. That’s why we offer a safe space—our community platform—where you don’t have to pretend to be a superstar with all the answers when, in reality, you might feel a strong sense of imposter syndrome.

Our community is all the good you’re looking for on LinkedIn, leaving the negative side behind closed doors. Our goal is to encourage you to take off your armor and be curious and explorative again, asking: “Help me understand this” instead of quietly watching what others do without daring to find your own voice.

🔺 Testimonial